THE ORIGIN OF CLIPSE AND BILLIONAIRE BOYS CLUB
Billionaire Boys Club and The Clipse have the kind of bond that could only be described as “relationship goals.” With over two decades of skin in the game, they’ve proven time and time again that they’re locked in — not just as collaborators, but as heads of culture and streetwear with a shared vision.
Their story actually predates BBC itself. It began in the ’90s with Pharrell Williams and the Clipse, who officially formed the group in 1993. Pharrell gave them their now-iconic name, and their creative partnership quickly became legendary. By 2001, the Clipse had signed to Pharrell’s Star Trak imprint, setting the stage for a cultural takeover that the world could have never predicted.
The following year, the Clipse dropped their debut album Lord Willin — a critical masterpiece that showcased their raw lyricism and ferocious skills. Just a year later, Pharrell launched BBC with NIGO, and the Clipse began recording Hell Hath No Fury alongside with P. It felt like the next chapter in a movement that was bigger than music — one rooted in style, ambition, and influence.
As the Clipse rose to elite status, their association with BBC became more apparent. They were frequently seen in BBC gear — in music videos, press photos, and everyday life — helping cement the brand’s place as a juggernaut in the culture. BBC opened its first flagship store in Tokyo in 2005, and a year later, Hell Hath No Fury dropped and shook the world.
Though the Clipse went on hiatus in 2009 and Pharrell took full control of BBC in 2011, the two entities remained in close association. In 2023 Clipse posed for BBC to promote its collab with Moncler. Now that they’re back at it full-time, it only makes sense for Clipse to have a collab with BBC to celebrate their new album, Let God Sort ‘Em Out.
It’s a poetic touch in their ongoing story — two brands, together, who continue to show up for each other and change the game.
Let God Sort ‘Em Out drops on July 11th, and naturally to follow, the BBC and Clipse collab tee drops on July 20th.
WHAT THE NEW ALBUM STANDS FOR
The last time the Clipse dropped was in the blog era when making quality songs mattered. Soon after, that era dwindled and got replaced with the streaming era where every song had a chance to blow up. Social media antics and stunts replaced the guiding eyes of bloggers who curated what listeners put in their headphones.
The results of this shift are still being felt today. Rap quality dwindled, lyricism took a backseat, and spectacle became the cultural currency that shaped the genre. Nowadays, the biggest hip-hop tracks you’ll find come with a dance or are a carbon copy of a dope song that came before it.
When the Clipse announced they were dropping, the culture let out a collective sigh of relief. It was getting bad out here. But with Pusha T continuing the excellent run he’s been on non-stop, and Malice back in the fold to showcase his top notch lyrical dexterity that sharpens his brother’s skills at the same time, they’re restoring that level of quality which’ll inspire others to do the same.
In a time where making a song is just a click away, and the main purpose of most artist’s music is to make them a quick buck, the Clipse’s Let God Sort ‘Em Out signifies the return of a time where quality didn’t just matter — it was all that mattered.
It’s almost time to set things right. The Clipse’s new album, Let God Sort ‘Em Out drops on July 11th, and it’s a return to form for rap’s coldest brothers — determined to restore the feeling to a genre of music that’s been going through the motions, without any emotions.