adidas

Tennis Hu Release Party Recap

In celebration of the release of the Tennis Hu shoes—Pharrell’s first signature shoe with adidas—we transformed the BBC NYC flagship store into a Tennis Hu themed space for a launch party. Decked with adidas and BBC branded merch, the store also featured a custom-made HU sneaker display structure with glowing green and yellow lighting, illuminating the new shoes. Inspired by the adidas Stan Smith silhouette, Pharrell’s Tennis Hu is essentially a modernized tennis shoe, featuring flexible primeknit, a lightweight EVA midsole, and a built-in lacing system.

Special guests included Stretch Armstrong, Smoke DZA, Kirk Knight, Kerwin Frost and Luka Sabbat.

We also debuted our BBC NYC exclusive Ace and Court tees in celebration of the Tennis Hu launch, that are now available in store at 7 Mercer and online here.

We’d like to give a huge thanks to adidas for sponsoring the event! Click the jump for recap pics of the event.

Photo cred: Chris Prothro

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Now Available: Pharrell x adidas Originals Supercolor Pack

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A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a color. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colorways. Pharrell knows that the most empowering thing you can give a superstar is the freedom of expression. The adidas Originals Supercolor Superstar pack offers a choice like never before. 11 colors are now available in-store and online at bbcicecream.com. Choose your color.

Grammy Weekend 2015

It was a jam-packed Grammy weekend from the Levi’s x Snoop Dogg + Friends Pre-Grammy Party, T.I.’s Private Show, the Clive Davis Party, and finally The Grammy’s. Big congrats to Pharrell for winning Best Music Video for “Happy,” Best Pop Solo Performance, and Best Contemporary Album for “G I R L.”!

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Pharrell x adidas Originals ‘Small Polka Dot’ Pack Release

Pharrell’s latest Polka Dot Pack with adidas will be releasing at our NYC flagship tomorrow. The first ‘dot’ delivery features a smaller scale dot, printed in red. While the Stan Smith shoes in this assortment are leather, the track jackets are offered in satin. Both jackets and trainers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots. ($120)
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Pharrell x adidas Originals Polka Dot Pack

Pharrell continues his partnership with adidas by unveiling the classic polka dot collection which includes assortments with different colors; fabrics and dot size proportions. This Friday, November 28th, the first of these two of the ‘Polka Dot Packs’ is being launched in-stores worldwide. The first ‘dot’ delivery features a smaller scale dot, printed in red. While the Stan Smith shoes in this assortment are leather, the track jackets are offered in satin. Both jackets and trainers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots.

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Pharrell x adidas Originals Campaign

The collaboration between Pharrell and adidas is built on a vibrant sense of optimism, highlighting the importance of equality. The campaign, shot by Ryan McGinley, art directed by Lloyd & Co. and styled by esteemed fashion editor Jay Massacret, features a cast of millennials of all races, ethnicities, and genders, coming together in ways that signify unity and acceptance.

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Pharrell x adidas Originals Luxury Track Jackets

For Pharrell’s latest collaborative project with adidas Originals, he remixed the iconic Superstar Track Jacket into a luxe tennis-inspired version. The micro-perforated Nappa leather jackets, come in vibrant white, red, and green, and are finished with bright white leather 3-Stripes. They’re reimagined in Pharrell’s signature style with a slimmer fit and bomber cut. These Luxury Track Jackets will be available at our Billionaire Boys Club New York Flagship and bbcicecream.com this Saturday, October 18th.

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