Tennis Hu Release Party Recap

In celebration of the release of the Tennis Hu shoes—Pharrell’s first signature shoe with adidas—we transformed the BBC NYC flagship store into a Tennis Hu themed space for a launch party. Decked with adidas and BBC branded merch, the store also featured a custom-made HU sneaker display structure with glowing green and yellow lighting, illuminating the new shoes. Inspired by the adidas Stan Smith silhouette, Pharrell’s Tennis Hu is essentially a modernized tennis shoe, featuring flexible primeknit, a lightweight EVA midsole, and a built-in lacing system.

Special guests included Stretch Armstrong, Smoke DZA, Kirk Knight, Kerwin Frost and Luka Sabbat.

We also debuted our BBC NYC exclusive Ace and Court tees in celebration of the Tennis Hu launch, that are now available in store at 7 Mercer and online here.

We’d like to give a huge thanks to adidas for sponsoring the event! Click the jump for recap pics of the event.

Photo cred: Chris Prothro

tennis hu

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BIG SHOTS! Book Signing at BBC Flagship

Photographer, former tour manager of Pharrell, and our good friend, Phillip Leeds, will be at our NYC flagship store to sign his newly released book, BIG SHOTS!

BIG SHOTS! offers a compilation of previously unpublished photos documenting some of the biggest names in hip-hop and fashion. The photo-journal gives us a look into a music and fashion era through the nostalgic form of Polaroids, featuring more than 250 instant shots of artists and figures, including Jay-Z, Pharrell Williams, Mos Def, Tyler the Creator, Rita Ora and more. From touring with N.E.R.D to being a part of Billionaire Boys Club inception, Leeds has been around the block and back, and has the celebrity-studded pics to show for it.

Come through on Thursday, April 6th at 7 Mercer Street, between 6pm-8pm to meet the OG, Phillip Leeds. Books and tees will be available for purchase. Hit the jump to preview some of the Polaroids.

Big Shots!


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Billionaire Boys Club x Takashi Murakami Release

This past Saturday, we had our Takashi Murakami collaboration release at our NYC Flagship. A big thank you to everyone who came out to support. We even had the Awesum family in attendance, who modeled the collaboration items in our editorial. Congratulations to our raffle winners Leslie Guzman and Nikki Martinez. Leslie won the crewneck signed by Takashi and Nikki won a 60 cm pink flower pillow. Our Murakami-inspired garden installation will be up for a little while longer. Stop by 7 Mercer to check it out. Click here to shop the collaboration online. Hit the jump to see more images.

BBC x Takashi Murakami

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BBCxDOPE Exclusive Collaboration & In-Store Meet and Greet

BILLIONAIRE BOYS CLUB and DOPE are proud to announce a collaboration celebrating the upcoming release of critical hit and Sundance Film Festival favorite “DOPE.” Prior to the nationwide debut of the movie on June 19th, we have teamed up with Los Angeles-based streetwear brand DOPE to bring you a capsule collection consisting of a t-shirt, a women’s tank top, and a sticker pack.

“Since this is our first film, it was only natural to do a collaboration with Pharrell’s clothing company BBC,” says Mimi Valdés, i am OTHER’s Chief Creative Officer who served as a Co-Producer on Dope. “The spirit of the movie and this young cast represents the voice of a generation.”

The collection will be released at DOPE Fairfax on June 5th with a private screening of the film to follow. Customers who purchase the collection on June 5th will be entered into a raffle for exclusive tickets to the private screening that evening.

On June 12th, the collection will be released at the Billionaire Boys Club flagship in New York alongside a meet-and-greet featuring members of the cast.


Bee Line x Timberland 6″ Brogues – Editorial by Rog Walker

For this project, we collaborated with New York photographer Rog Walker. Rog’s primary work is a unique blend of identity-based portraiture and documentary style works. The visual stories he creates explore various cultural ideas by placing images at the center of a specific idea or theme.

The Harlem Renaissance inspired Bee Line x Timberland 6″ Brogues will be available at the Billionaire Boys Club NYC flagship and webstore at 12pm EST on Friday, November 7th. The men’s versions are offered in solid navy and solid black colorways ($300), while the women’s versions are introduced for the first time, which will come in solid navy and black/white colorway ($250).


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Pumpkin Carving Contest Winner 2014

Big thanks to everyone that participated in our Pumpkin Carving Contest this year and congrats to our winner Paul. Check out his amazing entry featuring a mash up of BBC logos and graphics, and take a look at the other great ones by searching #BBChalloween on Instagram. Till next year….

BBC 2014

Billionaire Boys Club x Official Issue XO

The Weeknd is set to embark on his special “King Of The Fall” one-night live events, where he’ll hit Brooklyn, Toronto, Los Angeles, and San Francisco. With the tour kicking off in New York, Billionaire Boys Club has teamed up with The Weeknd’s XO line to create two limited collaboration items. Hit the jump to learn more.


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