The Billionaire Boys Club Fall 2017 Collection

We’re back with a Fall 2017 BBC Collection full of our beloved camo patterns and psychedelic 1960s inspiration.

Sticking to the staple BBC aesthetic, this collection features vibrant graphics and patterns on bright colored pieces. Along with camouflage prints, flannel is also seen within the capsule, as well as distressed denim. Dip dye technique is utilized for staple BBC logo tees along with color block cut and sew knit shirts. Within the new collection, various pieces are adorned with peace, love and unity symbols that were frequently used during the Hippie movement in the 60s.

The Hippie movement was a youth counterculture that emerged during the mid 1960s that essentially rejected the conventions of American mainstream life. The counterculture originated on the basis of the youth’s opposition to the U.S. involvement in the Vietnam War. Birthed on college campuses in San Francisco, the movement quickly spread to New York’s Greenwich Village, and later spread to other countries including Canada and Britain. Hippies felt alienated from middle-class society, which they saw as dominated by materialism and repression, and they developed their own distinctive lifestyle. Hippies advocated nonviolence and love, a popular phrase being “Make love, not war,” for which they were sometimes called “flower children.” They promoted openness and tolerance as alternatives to the restrictions and regimentation they saw in middle-class society. With this movement also came a new form of fashion, that allowed them to express their free-spirit mentality, including florals, peace and unity symbols, beads and sandals.

The Fall ’17 Collection will be available at the BBC NYC flagship and website on Friday, August 4th at 12 p.m.

Click here to see the look book and click the ‘read more’ jump below to see the gallery of images from the 1960s.



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RECAP: French Montana Meet + Greet at BBC

This week, we had the pleasure of hosting French Montana for a meet and greet with fans, and album signing of the newly released Jungle Rules.

Fans lined up in front of the BBC SoHo flagship and down Mercer Street awaiting French Montana’s arrival on Wednesday afternoon, where chants of “French Montana” and “Free Max B” were heard. Gifted with French Montana merch tees and posters, fans were also able to purchase the Jungle Rules physical copy to have them signed by the man himself.

Hot 97’s DJ Bobby Trends was in the building spinning hits from the new album and popular selections from French’s previous discography. Notable guests that came to see French included Miss Info, Shiggy and Fatboy SSE, to name a few.

We’d like to give a shoutout to French Montana for coming through and sharing this epic experience with us. For a recap of the event, check out the video below and click the ‘read more’ jump for pics.

Photo cred: @itsfine.wav

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Billionaire Boys Club x Casetify | Collaboration Release

The moment you’ve been waiting for is here. The Billionaire Boys Club limited collaboration with Casetify is now available for purchase at our NYC flagship. Limited to 200 pieces, the collaboration cases are available for iPhone 6/6s and iPhone 6/6s Plus and Apple Watch straps come in both 38mm and 42mm.

Be one of the first to cop a Casetify phone case in the United States, shop the limited BBC x Casetify collection now.



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Billionaire Boys Club x Casetify | Limited Edition Collection

Embracing the spirit of individuality and celebrating originality, Billionaire Boys Club has teamed up with leading consumer electronics brand Casetify to pair forward-thinking tech wearables with our iconic Sk8thing-designed logos. The synergy of both brands is echoed in the 6-piece collection, which borrows from the tech giant’s fine attention to detail and our affinity for color.

The limited edition collection pays homage to Billionaire Boys Club’s exploratory astronaut and ICECREAM’s beloved popsicle and drippy print. Our NYC flagship will be the first official U.S. retailer to carry Casetify’s iPhone 6S/6 cases and Apple Watch bands, timed just as Apple ushers in its newest phone.

The iPhone 6S/6 cases and 32mm/42mm Apple Watch straps are limited to 200 pieces. Priced at $40 USD and $70 USD respectively, both will be exclusively sold at the BBC NYC flagship and starting Friday, October 9, 2015 at 12pm EST.


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