billionaire boys club

BIG SHOTS! Book Signing at BBC Flagship

Photographer, former tour manager of Pharrell, and our good friend, Phillip Leeds, will be at our NYC flagship store to sign his newly released book, BIG SHOTS!

BIG SHOTS! offers a compilation of previously unpublished photos documenting some of the biggest names in hip-hop and fashion. The photo-journal gives us a look into a music and fashion era through the nostalgic form of Polaroids, featuring more than 250 instant shots of artists and figures, including Jay-Z, Pharrell Williams, Mos Def, Tyler the Creator, Rita Ora and more. From touring with N.E.R.D to being a part of Billionaire Boys Club inception, Leeds has been around the block and back, and has the celebrity-studded pics to show for it.

Come through on Thursday, April 6th at 7 Mercer Street, between 6pm-8pm to meet the OG, Phillip Leeds. Books and tees will be available for purchase. Hit the jump to preview some of the Polaroids.

Big Shots!


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Billionaire Boys Club x Takashi Murakami Release

This past Saturday, we had our Takashi Murakami collaboration release at our NYC Flagship. A big thank you to everyone who came out to support. We even had the Awesum family in attendance, who modeled the collaboration items in our editorial. Congratulations to our raffle winners Leslie Guzman and Nikki Martinez. Leslie won the crewneck signed by Takashi and Nikki won a 60 cm pink flower pillow. Our Murakami-inspired garden installation will be up for a little while longer. Stop by 7 Mercer to check it out. Click here to shop the collaboration online. Hit the jump to see more images.

BBC x Takashi Murakami

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Welcome Our 1st European Flagship


Covering over 800 sq ft and split over 2 levels, the new store continues the success of the recent pop up ‘satellite store’ in London and also marks the brands first permanent space in the EU. It follows the New York store – which first opened in 2007, and the Japan store, which opened more recently 2012. The stores interior reflects the brand language as engineered by world famous designers- Wonderwall. Divided into 2 concepts, the decor bares the ‘Starfield pattern’ that has become synonymous with Billionaire Boys Club, contrasting with the clean 1950s ice cream parlour identity of ICECREAM. Hit the jump to take a look inside..

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Billionaire Boys Club NYC All-Star Tee

With New York and Brooklyn hosting this year’s NBA All-Star Weekend, we’ve created a Flagship Exclusive t-shirt as a nod to the city that’s deeply rooted in our brand’s identity. The front of the tee features our Classic Astronaut logo with a basketball, and the back features our NYC logo, both made of New York subway lines. This is a limited release and only available at our NYC flagship and online here.


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Billionaire Boys Club Varsity Jackets – Now Available on Spring

The new Billionaire Boys Club Varsity Jackets that Pharrell has been wearing on The Voice is now available on the Spring app. This Dehen-handcrafted varsity jacket features pendleton wool body and trim, premium leather sleeves and pocket welts, quilted lining, and snap front closure. There’s an embroidered BBC mantra on the right chest and a large helmet logo sewn on the left. The number ‘4’ patch on the left sleeve signifies Pharrell’s favorite number. Hit the jump to check out the brown version that Pharrell customized himself, and head over to Spring to get your hands on it first. Only 50 made.

The Voice - Season 7

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