fall 2017

The Billionaire Boys Club Fall 2017 Collection

We’re back with a Fall 2017 BBC Collection full of our beloved camo patterns and psychedelic 1960s inspiration.

Sticking to the staple BBC aesthetic, this collection features vibrant graphics and patterns on bright colored pieces. Along with camouflage prints, flannel is also seen within the capsule, as well as distressed denim. Dip dye technique is utilized for staple BBC logo tees along with color block cut and sew knit shirts. Within the new collection, various pieces are adorned with peace, love and unity symbols that were frequently used during the Hippie movement in the 60s.

The Hippie movement was a youth counterculture that emerged during the mid 1960s that essentially rejected the conventions of American mainstream life. The counterculture originated on the basis of the youth’s opposition to the U.S. involvement in the Vietnam War. Birthed on college campuses in San Francisco, the movement quickly spread to New York’s Greenwich Village, and later spread to other countries including Canada and Britain. Hippies felt alienated from middle-class society, which they saw as dominated by materialism and repression, and they developed their own distinctive lifestyle. Hippies advocated nonviolence and love, a popular phrase being “Make love, not war,” for which they were sometimes called “flower children.” They promoted openness and tolerance as alternatives to the restrictions and regimentation they saw in middle-class society. With this movement also came a new form of fashion, that allowed them to express their free-spirit mentality, including florals, peace and unity symbols, beads and sandals.

The Fall ’17 Collection will be available at the BBC NYC flagship and website on Friday, August 4th at 12 p.m.

Click here to see the look book and click the ‘read more’ jump below to see the gallery of images from the 1960s.

Via: britanica.com

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