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BBC x PRIVATE LABEL NYC

BBC X PRIVATE LABEL NYC

We’re super proud to announce our newest collaboration, this time with PRIVATE LABEL NYC—the premium travel bag brand.

As the first official boutique location to stock PRIVATE LABEL bags, we decided to turn it up a notch for PRIVATE LABEL and BBC ICECREAM fans, as well as sneaker enthusiasts everywhere, with the first collaboration between the two brands. The collaboration focuses on our intergalactic enthusiasm, as the sneaker traveling bag features an all-over moon print interior, and an exterior displaying our classic BBC Helmet logo and a PRIVATE LABEL logo on the reverse, both in 3M reflective ink.

Every BBC x PRIVATE LABEL duffle is TSA Compliant & Carry-On approved and comes fitted with:

  • Three adjustable dividers that allow users to fully customize the space within.
  • Two sneaker cases that each fit shoes up to size 14.
  • Hidden laptop compartment that fits up to size 15″ laptops.
  • Water resistant material that is vented for easy cleaning and decreasing unwanted odors.

The BBC x PRIVATE LABEL Duffle will be available on Saturday, August 19th, exclusively at the BBC NYC Fagship in SoHo, NY. We’d like to thank the amazing team over at PRIVATE LABEL NYC for working with us on this awesome collab!

Click the ‘read more’ jump for look book images of the BBC x PRIVATE LABEL Duffle.

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RECAP: Astronaut Leland Melvin at the BBC Flagship

We were honored to have Astronaut Leland Melvin at the BBC flagship store in NYC for the signing of his new autobiography, Chasing Space: An Astronaut’s Story of Grit, Grace and Second Chances. In a room of longtime fans and curios kids, Astronaut Leland Melvin told his inspirational story and answered questions about his journey from those in the room and fans asking via Instagram Live. A longtime friend of Pharrell and the BBC brand, Leland’s path from being drafted to the Detroit Lions and Dallas Cowboys to becoming an astronaut is a story like no other, and has served as a force of positivity for us here at BBC.

“Leland has helped me connect to the Universe I searched for so long since being a kid. From being obsessed with the TV series In Search Of to discovering Carl Sagan’s world, space always fascinated me. Meeting Leland allowed me to connect even deeper into the cosmos on so many levels. In 2009 Leland took one of my BBC tees to space as well as a piece of music we worked on together, which as you can imagine meant a lot to me. He also introduced me to Katherine Johnson and has worked closely with my mother on my charity to help further educate kids from my hometown. I’m happy to be able to call Leland a friend and looking forward to many more years of learning with him. And now he will take you, too, on a journey.”Pharrell Williams

Guests were also able to view the OG logo BBC t-shirt that Leland flew with him during his second visit into space, making it the first BBC tee that has flown 4,490,138 miles.

Copies of Chasing Space: An Astronaut’s Story of Grit, Grace and Second Chances were signed and sealed by Leland himself, and a personal note to each guest. We’d like to give a huge THANK YOU to our friend, Astronaut Leland Melvin, for coming by and sharing his story with us. Click the jump below for recap pics of the event.

Leland Melvin Read More…

BIG SHOTS! Book Signing at BBC Flagship

Photographer, former tour manager of Pharrell, and our good friend, Phillip Leeds, will be at our NYC flagship store to sign his newly released book, BIG SHOTS!

BIG SHOTS! offers a compilation of previously unpublished photos documenting some of the biggest names in hip-hop and fashion. The photo-journal gives us a look into a music and fashion era through the nostalgic form of Polaroids, featuring more than 250 instant shots of artists and figures, including Jay-Z, Pharrell Williams, Mos Def, Tyler the Creator, Rita Ora and more. From touring with N.E.R.D to being a part of Billionaire Boys Club inception, Leeds has been around the block and back, and has the celebrity-studded pics to show for it.

Come through on Thursday, April 6th at 7 Mercer Street, between 6pm-8pm to meet the OG, Phillip Leeds. Books and tees will be available for purchase. Hit the jump to preview some of the Polaroids.

Big Shots!

 

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