Pharrell Williams and Mike Einziger Debut New Startup Technology at TechCrunch’s Disrupt NY

TechCrunch’s premier startup and technology news conference, TechCrunch Disrupt, returned to New York this week in Manhattan. Bringing to life the things that make TechCrunch tick—tech and startups— Disrupt NY ended the conference with a performance by Pharrell Williams and Incubus guitarist, Mike Einziger to showcase the new technology from their new startup, MIXhalo. Founded by Einziger with Pharrell as a an advisor and investor, MIXhalo’s new audio technology essentially makes live events sound studio-quality to concert goers.

At live concerts, musicians are able to hear their performance via headphones that allow them to hear with high-quality sounds. But, the audience does not receive the same sound through blaring speakers. With MIXhalo, you install the iOS app (there are plans for an Android version, too), connect to a special MIXhalo network and then you can hear what Einziger called a “a really, really high quality, studio-quality audio experience,” even if you’re “a thousand feet away from the stage.”

We’re stoked to see this rollout. Check out Pharrell and Mike speak about MIXhalo and their performance in the video below.

Via: TechCrunch

Tennis Hu Release Party Recap

In celebration of the release of the Tennis Hu shoes—Pharrell’s first signature shoe with adidas—we transformed the BBC NYC flagship store into a Tennis Hu themed space for a launch party. Decked with adidas and BBC branded merch, the store also featured a custom-made HU sneaker display structure with glowing green and yellow lighting, illuminating the new shoes. Inspired by the adidas Stan Smith silhouette, Pharrell’s Tennis Hu is essentially a modernized tennis shoe, featuring flexible primeknit, a lightweight EVA midsole, and a built-in lacing system.

Special guests included Stretch Armstrong, Smoke DZA, Kirk Knight, Kerwin Frost and Luka Sabbat.

We also debuted our BBC NYC exclusive Ace and Court tees in celebration of the Tennis Hu launch, that are now available in store at 7 Mercer and online here.

We’d like to give a huge thanks to adidas for sponsoring the event! Click the jump for recap pics of the event.

Photo cred: Chris Prothro

tennis hu

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Happy – A Children’s Book by Pharrell

In the wake of the mega-success of Pharrell’s 2014 hit song “Happy!”, Pharrell partners with publishing giant Penguin Books to bring the universal message of happiness into the homes of young readers everywhere. The book, which shares its name with the song, blends illustrations and photographs of children all over the world celebrating what happiness means to them.

Pharrell’s hope for the book is that it “inspires a child’s imagination and creativity and that it teaches the importance of being happy and true to yourself”.

Happy will be available for $19.99 USD at the Billionaire Boys Club NYC Flagship and most retailers that sell children’s books Tuesday, October 6th.

In addition to the release of the book, Pharrell and Penguin Books joined forces with non-profit literacy organization, FirstBook, to donate up to 50,000 books to children in need. The social media wide-campaign uses the #ReadHappy for supporters to share why reading makes them happy. Each post shared on Twitter and Instagram will lead to a donation.


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