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BBC x PRIVATE LABEL NYC

BBC X PRIVATE LABEL NYC

We’re super proud to announce our newest collaboration, this time with PRIVATE LABEL NYC—the premium travel bag brand.

As the first official boutique location to stock PRIVATE LABEL bags, we decided to turn it up a notch for PRIVATE LABEL and BBC ICECREAM fans, as well as sneaker enthusiasts everywhere, with the first collaboration between the two brands. The collaboration focuses on our intergalactic enthusiasm, as the sneaker traveling bag features an all-over moon print interior, and an exterior displaying our classic BBC Helmet logo and a PRIVATE LABEL logo on the reverse, both in 3M reflective ink.

Every BBC x PRIVATE LABEL duffle is TSA Compliant & Carry-On approved and comes fitted with:

  • Three adjustable dividers that allow users to fully customize the space within.
  • Two sneaker cases that each fit shoes up to size 14.
  • Hidden laptop compartment that fits up to size 15″ laptops.
  • Water resistant material that is vented for easy cleaning and decreasing unwanted odors.

The BBC x PRIVATE LABEL Duffle will be available on Saturday, August 19th, exclusively at the BBC NYC Fagship in SoHo, NY. We’d like to thank the amazing team over at PRIVATE LABEL NYC for working with us on this awesome collab!

Click the ‘read more’ jump for look book images of the BBC x PRIVATE LABEL Duffle.

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Tennis Hu Release Party Recap

In celebration of the release of the Tennis Hu shoes—Pharrell’s first signature shoe with adidas—we transformed the BBC NYC flagship store into a Tennis Hu themed space for a launch party. Decked with adidas and BBC branded merch, the store also featured a custom-made HU sneaker display structure with glowing green and yellow lighting, illuminating the new shoes. Inspired by the adidas Stan Smith silhouette, Pharrell’s Tennis Hu is essentially a modernized tennis shoe, featuring flexible primeknit, a lightweight EVA midsole, and a built-in lacing system.

Special guests included Stretch Armstrong, Smoke DZA, Kirk Knight, Kerwin Frost and Luka Sabbat.

We also debuted our BBC NYC exclusive Ace and Court tees in celebration of the Tennis Hu launch, that are now available in store at 7 Mercer and online here.

We’d like to give a huge thanks to adidas for sponsoring the event! Click the jump for recap pics of the event.

Photo cred: Chris Prothro

tennis hu

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