BBC ICECREAM partners with HIDDEN.PPF for a limited edition capsule collection that nods to our founder, Pharrell Williams’ and his omnipresent influence on culture and style.

Tapping the archives, capsule designs feature photo-transferred images of Pharrell from the early 2000s, classic BBC ICECREAM iconography including the OG BBC Logo, Helmet Logo and IC Running Dog—applied on tees, hoodies and a special edition made-in-Japan denim pant.